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Reporters As ‘Brands’
It was bound to happen… Reporters are becoming brands. The New York Observer just did a fascinating piece about this phenomenon taking hold at The New York Times, the newspaper perhaps most unlikely to...
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How Bad Is This?
And now, a story that practically tells itself… The following ran in today’s New York Times. It’s the tale of a response from Target, the giant retailer, to blogger Amy Jussel of Shaping Youth, who had...
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How Often Should You Tweet?
Folks sometimes ask me how frequently businesses should tweet per day for optimal results. The answer, according to one expert interviewed on {grow}[sorry, this link is now dead -Farrell], is either...
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How to Remove App Posts from Your Facebook Feed
Many of us use facebook today for business. One problem, however, is that the unavoidable mixing of business and personal posts can add a lot of noise to your facebook feed. For example, applications...
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Make Sure Your Tweets Aren’t Too Long
Absurd. Ridiculous. Totally nuts. How on Earth, you might ask, can a Tweet be too long? By definition, Tweets are limited to 140 characters. Isn’t that about the length of a single, longish sentence?...
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Newspapers, TV News Need Better Presentation
I just can’t explain it. In an article I read this morning, Leonard Downie Jr., former executive editor of the Washington Post, has some critical words for the Huffington Post and other news...
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Huffington Post Sale Shows New Generation of Leaders Emerging
Today’s announcement that the Huffington Post has been sold to AOL represents more than just another startup-makes-good story. Sure, its founders, including my former boss Ken Lerer, are walking away...
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Joined at the Hip: Social Media and Public Relations
In today’s world, social media and public relations go together as Forrest Gump might say “like peas and carrots.” The reason is pretty obvious. Public relations tells the stories a company or...
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HuffPo, What’s With Your iPad App?
I really like the Huffington Post. I like the stories. Like the blogs. It’s a quick read of the day’s news. Thoroughly enjoyable. Except for the HuffPo iPad app. It’s the pits, and has been for quite...
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Is Facebook Still Fun?
I came across this post yesterday by a former Harvard student who looks back fondly on the days when “thefacebook” was thrilling and fun. It’s hard to remember, now, but there was a time when Facebook...
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